type

For my campaign I have been struggling a lot with the typography based side of things and I have noticed I have some kind of fetish for using typography which looks like comic sans but isn't. The sad thing is I don't even realise it half the time.

This is why i want to take a strong bite at some decent type for this piece, rather than using a typeface that resembles Kleenex's brand, which is where I suddenly ended up with a comic sans imposter font. Which is why I now have been looking at using a pin-up girl kind of typeface.

I don't know about colours just yet, but I like the old school type which is joined and just looks fun. The typeface is quite girly because it adds to the effect of a woman communicating to a man.

My only concern was that the type wasn't legible, but I ought to be looking in more detail of experimenting with conducting my own typeface. Also rather than having it justified perhaps slightly italic.

I think that these campaigns just really work well with the sexual pun and the type is what sells the image. If it was the image alone it wouldn't make any sense which is why I really need to work on this edge of things asap.

Even lynx have a pin up style of type which looks modern, interesting and fresh. Lynx is an amazing example I had not even thought of. The reason lynx sells is because men are under the impression that women are attracted to men who use the spray.

I dragged a few examples of pre existing typefaces of www.dafont.com to help me draw out a new one. My type must be fancy, italic, and bold.

This type doesn't work very well for me as it is to thin and looks as though it is far to fancy for where it is going to be displayed in context.

This font is really cool, it is along the right lines but is in need of major adjustments. It is a slutty kind of font that looks like it should be tattooed on some girls lower back. Which is a kind of essence I am searching for with this project.