Does Kleenex's website say enough?

As I was researching it had occured to me that I head in the wrong spot and forgot all about looking at secondary research, so I went onto Kleenex's website to have a look how:
interactive
friendly
informative and
how well layed out it was.


Straight onto the website they have restricted theirselves to a certain colour scheme (not including tones) which keeps things very relevant to the packaging and 'what Kleenex is all about' Kleenex's site kept me entertained as it had something happening every couple of seconds, as the first to screen shots I took are of the home page. They have made the site as an interactive promotional site, which is something very key to selling products/merchendise.

A lot of the things that are on the site are taken from the adverts they have done and jazzed them up a bit i.e. below the celebrity advert each one of them is taken and cut out and made into a pop like collage introducing each one of them using first names, which makes it frindly, as if you know them not of them. This is a unique selling point.

As I navigated around the site I found a lot of different advertisments which seemed as though there is a different kind of kleenex for everyone. I only found the one which was advertised for men which was the 'Man sized tissue, Big tissue small box' which was quite subtle and collaged between different advertisments which made it not seem as important as some of the other products.

Products was a tab on the site which allowed me to look at all the different ranges of products which catered for different needs such as:
Home
Out and about
Cold and flu and
Hayfever

which to me are key elements in needing tissues as I am aware of all the situations you will need them. Everyone can relate to situations when a tissue is needed at home, out and about and with a cold. Yet only a few suffer from hayfever like myself and under stand the sneeze fits, puffy watering eyes and itchyness, with this I think that kleenex have done a great job of targeting situations rather than sexes.

They have key elements of design on the website, one of which is the simple 3 step guide, Catch it, Bin it, Kill it- for colds. This is a suposed way to solve the spreading of a cold and to contain it/ stop infection to others.

Kleenex claims that their tissues kill 99.9% of cold and flu viruses which to me is a key campaign to sell the product as all people want when they have a cold is to get rid of it.

One thing I found really coolabout the websites content was in the section for hayfever. There is an actual mapof the UK which shows certain areas where hayfever is: Strong, Average and Weak, to help the audience whom suffer to be well prepared.

The map works in association with google maps and with that the user can actualy zoom in on a sattalite or standard civilian map graphics to determin in more defenition to be alert. e.g. I zoomed in to the LEEDS, HUDERSFEILD area and there is no worry for hayfever at this moment... possibly because of the fact it's constantly raining.

As I mentioned earlier in this post I was looking for interactive areas in the kleenex site, within investigating the site I have found a series of different adverts that can be viewed, a log in for emails and more information about kleenex products and offers and a simple questionairre at the bottom simply stating how often you cry and then four time based answers which will be to help colerate results and find a top or mean answer to support their next campaign.

But how did this all come to be? no need to worry there is a tab which softly describes how Kleenex started and their hitory then if more information is required a click of the tab below the description will give you..

The full history of the product with sub catagories linking to different dates of producion and how the company has grown since it's first packt of tissues sold in 18C.

Within my investigation of the website, I have found it to be a fast well layed out website, with easy navigations and intersting colours. The site is both friendly and interactive with lots of offers, the tone is both friendly and soft and makes the product much more appealing than any other tissue, it basically is stating; this is what we have done for you.

My only issue is that this doesnot apeal to young men in one way, men are not going to click on the website because of the tissue, I believe that half the work is done for me, but a new campaign is needed for men to help sell the tissues and get men on the site to have a look around, even if it is just for a few moments.