Competitors

After looking online with asda I discovered that there are not a lot of competitors to worry about with kleenex. The majority of products sold is of the Kleenex brand and those which are not seem to be asda's own brand. The only competitors are supermarket value tissues, but the price is not to different which makes design a lot easier as there isn't some other corporation to beware of.


A lot of Kleenex's brands are really cheap For a pack of 6 hand out and about tissues it costs £1 in a machine I believe it would be that price for a pack of one maybe two.


The main thing I noticed with tissues is competitors are not vast as hand tissues soon end up into the other section which is toilet tissues, but they come in rolls and everyone needs them so they are not really of much worry when it comes to being No.1 product for men, but of their nature Andrex are one to watch out for and wether or not they release some kind of wipe to use when out and about which would then compete with Kleenex.