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Thursday, 6 May 2010

kleen-dur-ex?

I collected these images in relation to my new idea 'getting lucky? home alone?' campaign in which I use both durex and kleenex together as a team. These following images are of a set I found and instantly made me laugh and respect how intelligent they are.

I love how the type is used to a sereotypical male perspective kind of way, the position basicaly says what the man is hinking which in all is Ouch! CRAMP. meanwhile the woman is an easypull and is loving every second.


I really do think these images are just very smart and I wish I had the idea. However these images rely on two people, If one was to be made for Kleenex it would be for single people which I believe would not really sell due to the males self esteem issues, he wouldnt want to be caught with kleenex due to this.






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