an insight for games

I thought I ought to check out free games to get a firm idea of what I wanted to create for my game so I checked out miniclip.com which is a site that has tons of free games on it to look from, I had a look at the most popular ones and they were pretty simple things.

Of course there was first and advertisment introducing the game and it's maker/ copyright and date etc.

Then the title page with an some catagories to choose from such as Help, instructions, high score list and Play game.

Then of course the actual game with some simple reminders on how to play at the start, including things such as music mute, pause game and exit.

I want my game to be one to do with cleaning up things, I want it to be relevant to my product and I want it to be done using the mouse so it is like a phsycal movement.

type

For my campaign I have been struggling a lot with the typography based side of things and I have noticed I have some kind of fetish for using typography which looks like comic sans but isn't. The sad thing is I don't even realise it half the time.

This is why i want to take a strong bite at some decent type for this piece, rather than using a typeface that resembles Kleenex's brand, which is where I suddenly ended up with a comic sans imposter font. Which is why I now have been looking at using a pin-up girl kind of typeface.

I don't know about colours just yet, but I like the old school type which is joined and just looks fun. The typeface is quite girly because it adds to the effect of a woman communicating to a man.

My only concern was that the type wasn't legible, but I ought to be looking in more detail of experimenting with conducting my own typeface. Also rather than having it justified perhaps slightly italic.

I think that these campaigns just really work well with the sexual pun and the type is what sells the image. If it was the image alone it wouldn't make any sense which is why I really need to work on this edge of things asap.

Even lynx have a pin up style of type which looks modern, interesting and fresh. Lynx is an amazing example I had not even thought of. The reason lynx sells is because men are under the impression that women are attracted to men who use the spray.

I dragged a few examples of pre existing typefaces of www.dafont.com to help me draw out a new one. My type must be fancy, italic, and bold.

This type doesn't work very well for me as it is to thin and looks as though it is far to fancy for where it is going to be displayed in context.

This font is really cool, it is along the right lines but is in need of major adjustments. It is a slutty kind of font that looks like it should be tattooed on some girls lower back. Which is a kind of essence I am searching for with this project.

USP

What is on a mans mind all the time? well the simple answer is.. totty! men love eye candy and that is what my machine needs I think. I want to do a animation kind of styled drawing on the machine.

I want it to be something like this image below, not revealing everything but revealing enough for a lot of attention..

Thats where American Pop Artist, Mel Ramos is famous for his 1960’s paintings of Pin-up calendars and magazines Pin-ups are a strong Trend at the momet.His work is humorous and is the exact kind of humor I want to include on my machine.

'It works so well as he poses the women with large, out-of place objects and gives the paintings amusing titles ( AC Annie, Lola Cola ). His work can also be described as Superrealism.'

I think his work is ideal for what I am trying to do.

I think using a woman with the product is an amazing way to sell the product. I cold do so much with it,lying on the kleenex like a bed, coming out the packet like this etc.

I think it is so witty how he has produced these images, I love how simple it is yet it gains a big reaction. Simplicity is key, e.g. two women are there because it is 'double mint' genius

This is practically selling products with sex appeal after looking at exposed pin up women instantly I want a cola.

The body positioning is intelligent, I need to think about how I want my woman to be positioned for best effect, baring in mind I have a limited space to deal with.

I think something portrait like this would be ideal for the machine, although I don't think this cola one is as good as the other. I need to drag elements of obvious interaction between the two in order for it to work, I think the logo at the back is what stops this working as well

Tan lines are styled from a womans bikini back in the date, the tan lines are going to be a lot smaller if any nowadays.

This looks like Claudia Winkleman... but this is the exact kind of pose I am looking for, sitting on tissues happily

I believe that this is an amazing approach to my design and is what is going to sell the product so well,s ure its underminding women, but thats why it is targeted at men and not women.

Image context

For some greater inspiration on illustration designs for the machine, I got a book out from the library called Area 2.. I asume? which proved to be very interesting as the book is stitched then has alaminated paper stuck on with the title.. either way the contents of the book is very useful.

I documented the pages in which I either liked the style or whole design, I think this A-HA way of animtion is really cool and gives a 60's tv commercial kind of feel, Perhaps I need to design role model for Kleenex?

This hand rendered way of doing things seems quite manly as we are men we don't have to colour in the lines, it does'nt have to be perfect etc however this way of jaggard thinking may contradict from the product.

I don't know why I put this in, I supose I was thinking along the lines of a mans face like this but animated to go on the machine.

My favorite thing about these designs is the combination of mixed media, Something like this could prove very interesting on a machine such as the Kleenex, perhaps some humorous drawing involving kleenex, but do I want to be stick with the quote, keep it manly or be subliminal?

Again a face like this would be amazing in my opinion, I think it would add to the humor in a cheesy pin up girl 40's drawing style. I will have to experiment.

This image made me think of just vectorising lots of diffrent male objects and putting them into a collage along the side of the machine in som manly colours, dark shades/ tones.

Perhaps a collage of diffrent stickers and thinkgs, similar to the walls down in Leeds C.C's Sub culture. I think that it would look really cool if the appropriate media was attached.

I really like this type and the colours used, However I don't think type should be involved on the side of the product as it would stray away from the tag line.

Again using diffrent media's to make an image.

Colours, blacks and reds. manly strong touch.

This is my favorite concept, rather than the image above with the vector shapes, hand drawn ones to make a big collage. perhaps these can be done and make a shillouette of a woman??

Inside the machine

I figure that in order to calculate the correct scale of my vending device I must first know whats going in it ie the product quantity and how the product is going to be released. I figure that I am going to make the machine similar to the one below in which the product is given via a slide which releases the purchased item etc.

Packaging

The packaging of the product is vital to the purchase of the tissues, the context and humor area of the tissue machine is only half the battle of luring the punter in, the product is what will catch them.

I have been looking at some different types of packaging and I found this really cool idea which is of a can with a factory in the back with smoke leaving the top of the building... but when two cans are put together it give the feel of a woman from the waist down, wearing fish-net tights which I think is an amazing bit of design as it works on two different levels. I would like my packaging to have a similar quality, I want my tissues to look like something they are not.

Bening in the T.A. I instantly thought of webbing, it is nessecery to have pockets and space for near enough everything, kinves, magaznes, slings, hex lighters, ear plugs, coins, tools, cleaning kit, wash kit, towels, torches, etc the way they get by doing this is an attachment known as webbing:


Webbing fits around like a bag and has the pouches hang dow at the waist for easy access, bearing in mind I do not want one of these to fall out of the machine for a pack of tissues as they are about £120 on average. But taking it into a little more detail, webbings are so benneficial because you can add and remove pouches from the waist belt depending on what you need, where your going and how long for.

Therefore my main focus is the idea of the pouch. The pouch could come out with the tissues in it and fit to a belt. This way it wouldn't look as though the young man is carrying tissues which would stop the embarassment from others about carrying a pack of girl tissues around. The way that the pouch is designed is going to be the key as well as the material, the pouch has to be manly so a leather like material or denim is going to be an ideal starting aproach as materials are concerned.

Now after producing a bit of work for the Legion regarding belt buckles, I am aware that not a lot of people wear belts, which is why I thought there could be two fixtures to how it could be worn, one is a key chain which hangs off a belt loop, and on the back of the piece is another loop in which the belt would go through if the man wears one.

I don't want anything crazy like the product below, the pouch needs to be subliminal and not stand out like a travelers fanny pack.

Competitors

After looking online with asda I discovered that there are not a lot of competitors to worry about with kleenex. The majority of products sold is of the Kleenex brand and those which are not seem to be asda's own brand. The only competitors are supermarket value tissues, but the price is not to different which makes design a lot easier as there isn't some other corporation to beware of.


A lot of Kleenex's brands are really cheap For a pack of 6 hand out and about tissues it costs £1 in a machine I believe it would be that price for a pack of one maybe two.


The main thing I noticed with tissues is competitors are not vast as hand tissues soon end up into the other section which is toilet tissues, but they come in rolls and everyone needs them so they are not really of much worry when it comes to being No.1 product for men, but of their nature Andrex are one to watch out for and wether or not they release some kind of wipe to use when out and about which would then compete with Kleenex.

Does Kleenex's website say enough?

As I was researching it had occured to me that I head in the wrong spot and forgot all about looking at secondary research, so I went onto Kleenex's website to have a look how:
interactive
friendly
informative and
how well layed out it was.


Straight onto the website they have restricted theirselves to a certain colour scheme (not including tones) which keeps things very relevant to the packaging and 'what Kleenex is all about' Kleenex's site kept me entertained as it had something happening every couple of seconds, as the first to screen shots I took are of the home page. They have made the site as an interactive promotional site, which is something very key to selling products/merchendise.

A lot of the things that are on the site are taken from the adverts they have done and jazzed them up a bit i.e. below the celebrity advert each one of them is taken and cut out and made into a pop like collage introducing each one of them using first names, which makes it frindly, as if you know them not of them. This is a unique selling point.

As I navigated around the site I found a lot of different advertisments which seemed as though there is a different kind of kleenex for everyone. I only found the one which was advertised for men which was the 'Man sized tissue, Big tissue small box' which was quite subtle and collaged between different advertisments which made it not seem as important as some of the other products.

Products was a tab on the site which allowed me to look at all the different ranges of products which catered for different needs such as:
Home
Out and about
Cold and flu and
Hayfever

which to me are key elements in needing tissues as I am aware of all the situations you will need them. Everyone can relate to situations when a tissue is needed at home, out and about and with a cold. Yet only a few suffer from hayfever like myself and under stand the sneeze fits, puffy watering eyes and itchyness, with this I think that kleenex have done a great job of targeting situations rather than sexes.

They have key elements of design on the website, one of which is the simple 3 step guide, Catch it, Bin it, Kill it- for colds. This is a suposed way to solve the spreading of a cold and to contain it/ stop infection to others.

Kleenex claims that their tissues kill 99.9% of cold and flu viruses which to me is a key campaign to sell the product as all people want when they have a cold is to get rid of it.

One thing I found really coolabout the websites content was in the section for hayfever. There is an actual mapof the UK which shows certain areas where hayfever is: Strong, Average and Weak, to help the audience whom suffer to be well prepared.

The map works in association with google maps and with that the user can actualy zoom in on a sattalite or standard civilian map graphics to determin in more defenition to be alert. e.g. I zoomed in to the LEEDS, HUDERSFEILD area and there is no worry for hayfever at this moment... possibly because of the fact it's constantly raining.

As I mentioned earlier in this post I was looking for interactive areas in the kleenex site, within investigating the site I have found a series of different adverts that can be viewed, a log in for emails and more information about kleenex products and offers and a simple questionairre at the bottom simply stating how often you cry and then four time based answers which will be to help colerate results and find a top or mean answer to support their next campaign.

But how did this all come to be? no need to worry there is a tab which softly describes how Kleenex started and their hitory then if more information is required a click of the tab below the description will give you..

The full history of the product with sub catagories linking to different dates of producion and how the company has grown since it's first packt of tissues sold in 18C.

Within my investigation of the website, I have found it to be a fast well layed out website, with easy navigations and intersting colours. The site is both friendly and interactive with lots of offers, the tone is both friendly and soft and makes the product much more appealing than any other tissue, it basically is stating; this is what we have done for you.

My only issue is that this doesnot apeal to young men in one way, men are not going to click on the website because of the tissue, I believe that half the work is done for me, but a new campaign is needed for men to help sell the tissues and get men on the site to have a look around, even if it is just for a few moments.