Online

This is the website home page which instantly gives a message saying that it is all about feeling no worse than good.

I think the website is spot on with colours and is very happy and fun.

Here is an interesting feature I found, a doodle? maybe something to consider for final product?

It was a bit slow... but yeah it's quite a fun and interesting tool to use and I will be using it again for some design development and conceptual ideas.

Stationary and previous advertising campaigns

This photo just screams happy and instantly makes you feel healthy and as though you need one of the drinks. awesome


This photograph makes me want to drink it so much. I think that the condensed texture on the bottle gives it a sex appeal and just screams summer at me. I love it.

In my honest opinion I think that these photos are amazing and work so well, I would like to produce something like this well in this fashion. the images just look so fun and tasty. I think that it is an amazing idea.

I think that this advertisment is really good and this kind of scenery/ envinroment is the one that is best suited to the actual drink, very kids commercial perhaps the advertisments should be advertised to kids as they are the ultimate push overs and would be a key introduction to the drink and it's fun.

I find this quite funny but in the long run I think that it is a really poor advertisment and doesn't communicate as well as it ought to. I think that it is to dark and the key elements in this production should be colour and how its used. Black is clearly a colour to avoid.

I think that this photo is far to similar to the creamy milk advert on telly which is known for its characters. I think that they have the same idea and design approach and if something can be produced for this brief it needs to stay far away from that particular form of advertisment.

This advertisment is very interesting and is a play on words which I find very appropriate to the tone in which the feel good company base their directions/ I think that it was an okay campaign but could of been a lot better and had a lot more done to it as it doesn't really scream drinks commercial to me.

The feel good award winning logo design

So the following text is what I took off a website I found in my research which is basically all to do with the launch of the feel good drinks company, I find this previous information vital as it will allow myself and my partner to assess a lot of our work based on how the logo was constructed and exactly what feel good are all about:

1. Launch The Feel Good Drinks Company with branding and labelling which communicates the taste and 'feel good' benefits of a vitamin health drink.

2. Position the drinks as a healthy alternative to the wide range of energy drinks on the market.

3. Create a visually engaging, dynamic, life-loving, energetic brand that communicates that brand ethos of "Live life, laugh lots and feel good."

Firstly appeal on a thirst-quenching level but also encourage people to enjoy themselves. Communicate the benefit of taking time out to enjoy yourself and savour every "feel good moment" you have in life.

Enjoying and celebrating "Feel Good Moments" was the underlying philosophy that went into every stage of the branding, design, advertising and was a consistent mantra that was repeated during the design process.

To nutshell this whole concept I created a character illustration at the centre of the label (nicknamed Felix) who communicates through his poses the functional benefit of the drink. The character was created to communicate a specific Feel Good Moment generated as a result of drinking the product, and featured centre stage in every design.

I also designed the Feel Good Drinks labels with the idea for the whole label to be essentially the corporate logo. For brand personality the character and colour of the label would change for each flavour - a big decision in branding terms as we were essentially changing the logo each time.

lthough an original goal was to feature a Feel Good brand logo that never changed - it was felt that a flexible approach was needed to serve the brand ethos better. As the flavour changed, the colour and illustration also changed to reflect the functional benefits and ingredients. This resulted in a design platform for the brand that allowed an infinite range of options. Felix was drawn in many many poses to get the expression just right - and an ever-changing range of colours and illustrations made for a great looking range of drinks when all lined up together.

As the Feel Good drinks range were originally designed with the idea that they would be positioned as alternatives to the caffeine-loaded energy drinks on the market (that were enjoying great increase in sales at the time) the feeling was that the designs should go someway to compete with them and communicate to buyers of these energy drinks as a healthy alternative.

The functional benefit was therefore at the forefront of the communication rather than the natural content as such the label was really polished in appearance - designed on clear acetate, with clean type, keylines and bold colours.

This design platform paved the way for the latest designs (more recently given a makeover by Turner Duckworth) - which have now adopted Felix in the classic original yoga pose across the whole range and have concentrated more on the natural look to great effect.

The latest designs I think have shifted focus away from the energy drink alternative look of yesteryear and now project a much more natural, wholesome and down-to-earth kind of design - natural paper labels, distressed type and graphics make for a less polished, but more funky fun-loving look that I think has definitely more appeal - so hats off to the new designs - they look excellent - if dare I say it - closer to the mighty innocent look ;)

in 2002 The design won 3rd place at the British Glass Shine Awards. and The Feel Good Drinks Company won the Orange Small Business of the Year Award.

http://images.google.com/imgres?imgurl=http://www.chrisparker.info/workselect/Feelgood_large.jpg&imgrefurl=http://www.chrisparker.info/workview_packaging.php%3Fwork_id%3D1&usg=__BuspLlmmpPllKkLMrDhVDKjjnec=&h=483&w=850&sz=158&hl=en&start=4&um=1&itbs=1&tbnid=JBHlwNvjXzNEAM:&tbnh=82&tbnw=145&prev=/images%3Fq%3Dfeel%2Bgood%2Bdrink%26um%3D1%26hl%3Den%26client%3Dsafari%26sa%3DN%26rls%3Den-us%26tbs%3Disch:1

case research

I think that this dvd seems a bit to jazzy for what I want to produce as my set. as with the Jordan title, it seems simple and interesting although i don't think it is what I want to use for my designs/ final.

Now black magic on the other hand (bit racist) but other than that I love the layout and would like to incorporate the start part: 'ESPN PRESENTS' abd tge colour scheme works really well. At the end of the day as long as I can get it all to work as a set that is all I need.

theme

Looking at my video I couldn't help but notice that some of the graphics I added in there seems to relate a lot to the title sequence in superbad which I found interesting, so I thought that I may as well stick it in here to show that It is something I looked at for research.

The players faces

Right the previous post was about me wanting to incorporate the players passport photos in the dvd. I thought about doing this in a few ways but the best way as it is motion graphics was to make it move in a interesting way. I want to keep the theme very American so maybe a filter on some of the photos to make them red and blue.

I was thinking about lift doors and how they close. Maybe a motion graphics of it shutting like that? but then I thought about the future and how the doors would shut there. I found an image which is below the lift which shows a theory of how this would come to be. Now I thought this is a good way to think about how to incorporate my situation. but use less of them.

One slides from the left, One the right, then left, then right then the title logo shoots on screen leaving them as a background.