Tomorow Anna and I are going to discuss these typefaces and incorporate them into some of our designs to see wether or not they send an appropriate message that ties in with our motivational advertising for the drink.
Wednesday, 10 March 2010
Type research
Feel good drinks needed a new typeface which complimented the new logo we have began to design in our campain to re release feel good drinks as feel good juices in a sports enviroment. First of all we wanted to find an appropriate typeface to use which was jolty and motivating, an active typeface.
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