Other sports drinks

This sports drink is communicating a brainwave and different things that you can do after you drink it, its based around creativity and action.



This next advert for lucozade promotes mod. who appear to be a big gang at the start but in reality it promotes adventure and experience that you would get when you drink their drink and it makes you do things that you wouldn't averagely do, with a hint of humour



Powerades campaign is based around ability and gives the impression that when you drink it you can actively be better than any other athlete. It is for a more serious tone of audience.



I think with feel good we want to produce something which is more self motivated for people to go out and be healthy and feel good about their selfs and make the world shine.