Website

The online presence for drop dead's website is at a very high level, as soon as the site is accessed via the internet on either a computer, laptop or smart phone it is obvious that it is a clothing site. The photos are up to date, the clothing is constantly updated and with the new shop opening in london designs have been flowing in and getting printed like wild fire. My designs need to keep this approach to showing off the clothing i.e. photography and layout.

Drop dead have a very high rating of fans, for example on the 'drop dead family' section are various artists and bands whom wear the clothing range and are quite popular bands who are known globally. If someone this popular wears something then everyone wants one when they see such a person wearing one. genius marketing plan.

The smartest thing on the site is straight away it links to social networking with three simple banners linking to myspace, tumblr and twitter which will again spread the news on the clothing and get their name out there, the banners are smartly designed and a wise choice in colour palettes have been used.

I need to take these forms of distribution into consideration in order for my final documented products to work on I phone app as well as on a macbook.