Kleenex Research

In looking at kleenex tissues I discovered that they have quite a few smart design concepts but I believe that they are not being marketed well enough. Below is a photo of a smart campaign for Kleercut whom are a greenpeace organisation against the manufacture of tissues as trees are used to make them. Although I don't want to focus on that side of campaign but more on what kleenex has already produced.

This is an interesting dispenser for the Kleenex anti bacterior soap displayed in Europe. I think that the product works but is a bit discomforting due to the thought of having what appears to be snot all over your hand...

Again this is an interesting tissue box which makes tissues more cool to men, I know that I would sooner have one of them in my house than a tissue box, just because it isn't just a tissue box.

This advertisment was interesting due to the fact they appealed to both audiences, but mostly men by increasing the tissue size, but Kleenex's existing statistics mentioned on the brief states that men think that the pocket packs are to big to carry around in their pocket due to them making the pockets bulky.

This is a women advertisment which to me can be seen by how delicate the type used is and the hand, it almost looks fragile, I believe that my campaign has to be the complete opposite.

Below is a photo of the pocket sized tissues:

And a photo of one of the male packaging designs for the tissues.

And then a more up to date version:

In all I think that I need to make everything male and from a mans point of view, but I need to make sure that everything I use is proven to be fact.

Another market whom did this is Yorkie, with the famous quote: 'It's not for girls!'

As well as researching into what was commercialy produced I thought that it would be a good idea to check out what other competitors in previous kleenex competitions produced, Below is a set of four ads which sum up the stereotypical male:

Beer:

Games:

Cars:

and Gym:

On an opposite campaign this kleenex is more about male than for males, I think that it doesn't work well as a set but one of these on their own would be genius:

Again male = football - appeals

The lynx effect - if it gets the opposite sex their in.

Another students campaign interesting concept but dull graphic design in my opinion, unproffesional use of colour and pretty boring.

I do however like this piece below, I think its cute but doesn't target the right audience unfortunetly.